Following on from the 2020 Paralympic Games run in Tokyo in 2021 when Toyota worldwide sponsored the Paralympic Games, local Stratford company Listers Toyota have come to the aid of Stratford upon Avon Boat Club’s ever growing adaptive section with sponsorship for 2022
Listers Toyota Stratford is the official Toyota dealer for Stratford upon Avon and offers a wide range of new and used Toyota vehicles and also can provide small business and fleet services as well as servicing and parts and is situated in Stratford upon Avon town centre, just off the Birmingham Road, near the Maybird Shopping Park.
Listers Group Limited also has their head office at the Stratford Business and Technology Park: founded in 1979 when the company opened their first business in Coventry, the focus has always been to put the customer first. Over forty years later, this focus has
helped the business grow to over fifty dealerships and service centres across England, becoming one of the largest family-owned automotive businesses in the UK, representing eighteen of the most-recognised and prestigious brands.
Said Paul Stanton, Stratford upon Avon Boat Club’s President, “Being associated with caring local successful businesses in the area is very important to the Club as we share their commitment to the area’s prosperity and wellbeing. Listers Toyota Stratford’s sponsorship of the adaptive section for the year is much appreciated and helps us to offer sport and recreation to a wider spectrum of adaptive athletes.”
Commenting, Mark Dewdney, Stratford’s Adaptive Head Coach, said, “We first came in contact with Listers Toyota Stratford through Toyota worldwide sponsorship of the recent Paralympic Games and then during the 
adaptive section’s celebration having won Parasport ‘Club of the Year’. Listers Toyota Stratford’s sponsorship has gone towards equipment for the adaptive section and the whole Club funding recent much needed equipment such as a stable two person multipurpose boat (double); fixed seats which allow those with paraplegia or with severe low limb impairment to row; narrow riggers which allow those with lower limb impairment to propel the boat more effectively; pair riggers which allow those with one sided and/or dexterity issues to row with a single oar if they cannot use two; a bucket seat which benefits cerebral palsy
© Courtesy of Mark Williamson, Stratford Herald
sufferers and grip aids to assist those lacking dexterity.”
Colin Upchurch, the Club’s Vice President said, “The synergy between the Club and Listers Toyota Stratford has been pivotal for the Club as whole, enabling us to continue to move forward and offer sport for all in the local community. Recently we have used Listers Toyota Stratford’s sponsorship to fund additional racking for our boats and a wheelchair height tap for our athletes to fill their water bottles, essential progress for all. We are most grateful to Richard Burt and Joseph Hawkins at Listers Toyota Stratford for their sponsorship.”
For media coverage see Stratford Herald page fifty two and online https://www.stratford-herald.com/sport/toyota-backing-to-aid-growing-adaptive-squad-9239541 and Stratford Observer https://www.stratfordobserver.co.uk/sport/rowing-stratford-upon-avon-boat-club-adaptive-section-sponsored-by-listers-toyota
The weekend was a busy and poignant one for Stratford upon Avon Boat Club with Club members taking time out from rowing to remember those who died in World Wars and other conflicts past and current
experience! The Club’s piper, Simon Moore, played during the act of remembrance
back, pause and give thanks for those who served and died for their country and colleagues so that we may live in peace and pursue our sport with happiness and joy. We were also pleased to have Avon Navigation Trust officers join our act of remembrance and be part of our community”
